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Kind Crew features: Jennifer Jayne

This human right here is filled with so much LIGHT you feel it as soon as she smiles at you ✨

Finding and living in this shine took Jennifer Jayne on a journey from Texas, through a divorce, to Canada and cultivating her values and her biz.

Read on as she shares how bringing kindness to yourself with your core values is the core of your work as a multi-passionate human.


Building a business is hard work, there is not doubt about that! As an entrepreneur of 13+ years, I can tell you that there is no end to the list of things you're constantly thinking about - from the products and services you offer, to your marketing and sales strategies, to the day-to-day operations of your company. It can be difficult to know where to start, let alone keep everything organized and moving forward.

I can tell you that there is ONE thing that is absolutely essential for any business, and that's having a core set of values to guide everything you do. Your core values are the foundation that your business is built on, and if you haven't taken the time to define and understand them, its going to be hard to stay consistent and build for the long haul.

But, before I get anymore ahead of myself, let me introduce myself. I'm Jennifer Jayne - multi-passionate entrepreneur, business owner, rescue dog mom, coffee lover and creator of Values Impact Mapping.

I've been an entrepreneur for as long as I can remember. From selling Disney princess coloring pages as "art" to my neighbors (I was charging $20 a pop in the mid 80's!) to Etsy shop owner, blogger / influencer, SMM agency Owner and now as a Brand Strategist and Coach. I've had a unique entrepreneurial journey... but its all lead me to the thing I know I was put on this earth to do - coaching my clients through understanding their core values in a way that gives them insight into every nuance of what matters to them.

The system and ways I do things is unique because of the process I went through to really figure out what mattered to me, first.

Let's flash back 6 years. I was married, living in Texas, working as a blogger/influencer and had a small social media management agency. I was "getting by", but I was also getting really tired of "just getting by". In a conversation with a friend one day, I found myself saying "someday" a lot... SOMEDAY I'll have an in personal assistant. SOMEDAY I'll be able to afford someone to clean my house for me. SOMEDAY I'll make enough money to retire my (then) husband from the job he hates so he can find something he loves. SOMEDAY. SOMEDAY. SOMEDAY...

In an almost "out of body experience" type moment, I heard myself saying someday over and over again... and I stopped myself in my tracks. "Why does it have to be SOMEDAY!?" I asked. In that moment I decided to stop saying "someday" and start figuring out how to make those things happen now.

I got busy on the first 3 things - hired a friends daughter as my personal assistant. Hired a lady from down the street to clean my house a few times a month. Came up with a plan to get my (now ex) husband out of his much-hated job. I crossed those things off the list relatively quickly... but then I found myself feeling stuck once again.

What else did I want? What else mattered to me? What were the things that would allow me to live my "best life"?

I started asking myself some pretty serious questions and started giving myself some equally as serious answers. The deeper I dug into what actually mattered to me, the clearer the vision I had for my life and business became.

Fast forward to 2020, and going whole heartedly after the things I desired most became the most important thing in my entire world. The desire to pursue my values, to live a life that would allow me to build the legacy I wanted, to know with out a doubt that I was living my "Best Life" every dang day, opened a bunch of doors, but also firmly shut others.

And so I left Texas, the life I had built there, my now ex-husband, and moved back home to Canada.... yes, in the middle of 'Rona (more about all this on my podcast episode with KDC!). But fearlessly going after the things that mattered most, was the only thing that mattered to me... and I wasn't able to do that in Texas.

Hard choice? ABSOLUTELY! But it was just as equally the right decision.

This entire process had me asking myself some deep questions about what I truly wanted, what I wanted to create in this world, the legacy I wanted to leave, how I wanted to impact people, and so much more... In the process I realized these questions all looped back around to my core values, the values I wanted to be known for in business and the why behind everything I do. And it started influencing the way I approached my clients and their businesses.

These days 80% of what I do is values impact mapping and coaching with my clients and I LOVE seeing the "aha!" moments that happen as we get deeper and deeper into the things they value most.

The beauty of the work that I do is that it is foundational for the life you want to live and the business you want to build. Understanding this foundation allows you to make decisions faster, because you already know where to focus your energy. It positions you to align and resonate with your ideal clients, because they will also value similar things. This foundation creates easy messaging and content ideas for your business. But the biggest impact it creates is the confidence to know that you're on the right path, you're doing work that feels good, helps you achieve the right goals AND continuously fuels your passion and purpose.

Before I sign off, I want to ask you something--

When was the last time you thought about the things you really want to achieve in this world? Or the legacy you want to leave behind? Are you taking daily action to accomplish those things? If not, what's stopping you? Let me know in the comments!

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